The United States of America is indisputably one of the world’s most important markets for the yachting industry. American yacht owners tend to be experienced, knowledgeable and demanding of exceptional service.
From the beginning, WIDER knew that this was a strategically important area for future growth and acted quickly to ensure that this important market was well represented.
WIDER YACHTS USA was formed in 2011. At the helm since inception is Darren Datson, an industry professional with an impressive track record and a tenacious determination to achieve results. Darren was the natural choice for this position given his previous experience with WIDER’s founder stretching back over 20 years.
Under his control, WIDER YACHTS USA has already experienced significant success, with four 42′ WIDER Express Cruisers and three 32′ models delivered to satisfied customers. They are also the only dealers with available stock in both of these models.
The WIDER YACHTS USA team have built an outstanding reputation for customer service but they are also very active in promotional work for the WIDER brand. Local events and television coverage are all handled from the WIDER YACHTS USA office on SE 17th Street in Fort Lauderdale, where activities are already underway in preparation of the upcoming Fort Lauderdale International Boat Show.
“We are now entering the busy European autumn boat show season and having the WIDER 150 on the water and in the boat shows is a game changer for all of us. I look forward to welcoming all customers at shows on both sides of the pond”
Darren Datson
WIDER Press Office